If you have any questions about any of the tips below or would like some further fundraising advice please contact our fundraising team on
(09) 256 7312 or firstname.lastname@example.org
The biggest mistake most fundraisers make is leaving it to the last minute. Starting early allows you more time to reach your target and leaves less to worry about in the weeks preceding the event.
Set up an online fundraising page and you no longer have to chase people for cash. Donations are made online and the money comes directly to us while letting everyone see how much you've raised so far.
Although it may seem intimidating, you'll be surprised how generous people can be when you ask directly for donations. Ask friends, family and colleagues to share your requests with their friends as well, you never know where support might come from.
This one may seem like a no-brainer. Make the most of Facebook, Twitter, Instagram, Google+ or whatever else you're using to promote your fundraising activity. Remember that it's easy to ignore or miss things on social media so you might need to be repetitive.
It's easy to rely on social media and assume that you're reaching everyone but conventional contact methods will be even more effective. Try phone calls, text messages, emails and even talking to people face-to-face to get the best results.
Good organisation will get you a long way and will help you reach your targets as well as taking some of the stress out of the weeks leading up to the event.
This can make a huge difference to your fundraising. If you have a target you want to achieve (amount raised/tickets sold/jobs done etc.) and a deadline to meet then motivation will be significantly increased.
Make sure you haven't chosen a date for your event that might affect the amount of money it raises. Will people be away or struggling for money? Does it clash with any other big events?
Don't be too proud to ask for assistance. Others may have skills that can be utilised or might be keen to get involved in the organisation process. Our friendly fundraising team are always available to offer fundraising advice and can be contacted on (09) 256 25207312 or email@example.com
People are generally busy so it never hurts to remind them about what you're doing. There may be people who intend to support you but haven't yet got around to it.
Does your company offer matched funding? If so, you may be able to significantly increase, or even double, the amount of money you raise. Speak to your boss or line manager and find out whether your company offers this or are prepared to support your fundraising efforts in another way.
You can never promote your activities too much, so promote it through every possible channel. Try to think of some innovative ways to get your fundraising noticed as well.
If you interact regularly with your page then so will your supporters. Make sure you thank people who have donated. You can even share your thank-you on Facebook.
Try to ask generous supporters first. A lot of people will look at what others have donated and follow the trend. If your first donation is for $5 then people might assume this is the 'going rate'. Wouldn't it be much better if that was $30 or $50?
If people can see that you've donated, then they might be more willing to support you. It also allows you to set the 'standard donation amount' that others are likely to follow.
Consider how people might like to be approached. Would they prefer a phone call, a text or an email asking for a donation? Are you able to ask in person?
Make it personal to you. Tell people why you've chosen to support SPCA Auckland. Have you rescued an animal? Have you been moved by a story you've heard or read? Add a personal touch and show people why you're passionate about the cause.
People will be interested in hearing about how you're getting on. Write regular updates or start a blog and document how your training is going and any difficulties or successes you're having. This helps people see how much effort you're putting in.
Updates on social media can also act as a subtle reminder to donate by keeping it at the front of peoples minds. Including a link to your fundraising page is likely to help as well.
Some people will be motivated to donate by incentives or challenges. You could offer to do something humiliating if you reach a certain target (participate in a costume?), or offer a service (haircut, buy a beer, make a cake?) to your top contributor, or to anyone who donates over a certain amount.
Does your school or company have a newsletter or social media page? Ask them if they'll promote your fundraising page and find you some additional supporters.
Would you mow a neighbour's lawn for a $20 donation? Or babysit a friend's child? How about cleaning windows, or washing a car? No-one will know what you're willing to do unless you tell them. Advertise your services on a flyer or on social media and have a bit of fun with it. People will be more generous if you're doing it for charity.
Host a dinner party, movie night or a sleepover in exchange for donations. People are more generous when there's something in it for them as well. Click to see what other events you could host at home, work or school
Friends, family and colleagues who have forgotten to donate might be inspired by hearing all about the event or seeing pictures. Your fundraising page will remain open for a few weeks after your event has finished.